There has been a revolution since Sir Timothy John Berners-Lee invented www in 1989. Since then till now, world has gone through an immense change. Today there is a world of internet where an immense amount of various websites are available for multifarious purposes. Like the real challenge of a filmmaker is to get audience to come to theatre, or in modern days, get more viewers at OTT platforms, the challenge of website owners is to get maximum “traffic” to their respective sites in order to generate more revenue.
With an ever increasing number of similar content all over the web, it becomes an ordeal as well as a great challenge for website owners, to try and locate their page among top pages of a Search Engine.
There is only one real way to achieve the needful, SEO or Search Engine optimization. And they key to it is long tail keywords.
As a consequence, the question arises in mind of a new web dealer.
What is Long Tail Keyword?
There has been misconception regarding the term Long tail keyword. Many people would thing long tail has something to do with e length of the keyword, which is nothing but a wrong notion. Long tail keywords are made of limited words, with a general range of 3-5 words. These set of words, otherwise known as long tail-keywords in internet world, are the key to attract more quality traffic. Being more specific in nature than other more generic words, Long tail keywords get more traffic to the niche readers, thus also increasing the chance of a web chat which may occur from a simple inquisition about a particular product or service.
Suppose a company deals in vegan products. The chances e rare that typing “vegan products” would show the company’s name in the first page as there is too much competition for the top page. Long tail key words like “oyster mushroom” which is a vegan product, will reliably find all the customers looking for that particular product. Two factors that define long tail keywords are specific and unpopular. This entails majority of Google searches at large.
How to Find Long Tail Keywords?
Finding long tail keywords can be tricky for a new user. One of the easiest ways is start typing in the search bar, any topic you want in ordinary terms and Google would provide you with relevant options.
For instance you type “best phone”. Google would automatically provide with options like, “best phone under 1500”,” best phone under 20000 “so on and so forth.
These will be recognized as long tail keywords, with the highlighting characteristic of less popular and more specific.
How to Rank for Long Tail Keywords?
Answer the public. It generates question oriented words that helps the user to read the other answers that has been given by various other users.
Forums: another popular place to find relevant keywords and related data as experts and curious users has discussions of various sorts regarding the item in question.
Benefits of Long Tail Keywords
One of the biggest benefits of Long tail keywords is competition reduction. This is mainly because long tail keywords are much easier to rank than short keywords. 70% of web searches come from long tail keywords while making strategy, if the user omits, he will miss a lot of quality traffic in his pursuit.
People using long tail key words are ore certain about what they need as they have clarity and precision both about their demand. Therefore the search engines provide better conversion rates as the content is more focused on the web user’s needs.
Content visibility is increased due to enhancement of specification. Whenever someone searches for a long-tail keyword, Google personalizes the search results depending on their location, age, sex, interests, etc.
Best Tools for Finding Long Tail Keywords: Public FAQ, Seamrush, Ubersuggest, Google Keyword planner, Wordtracker, Long tail pro etc.
Difference between Short Keywords and Long Tail Keyword with Examples
| Short / Generic Keywords | Long Tail Keywords |
| Buy Umbrella | Umbrella Shop Near Me |
| Online Eggs | Egg Stores in My Locality |
| Discounted Car | Cars Below 10 Lakhs |
One can see how long tail is more specific and more in accordance with one’s particular needs wheras short searches are far more broad and generic.
Conclusion SEO or Search engine optimization is the most important way of achieving the best traffic for one’s website and Long tail keywords are the most important tool to this aid. Curtailing down ones need to as specific language as possible is the basis Of long tail keywords. In modern day website business, the overall competition is not only intense, also immensely diversified. And in a user’s journey he will find many unusual bottlenecks in path of expansion. Those are taken care of by Long tail keywords.
